NEO: Multibrand Design System

My Role

Product Design Lead

Team

1 Product Manager
3 Designers
6 Developers

Company

BMW Group

The Challenge

Each of our three brands had its own UI Kit, but without a unified component library, each product team developed the same components independently. This led to significant inconsistencies in implementation—differences that became particularly evident when users moved through the ecommerce journey across our products.

A button might look the same across brands, but behave differently. Form validation appeared at different moments. Loading states varied. Navigation patterns were inconsistent.

Feature title.

Feature description.

A scalable, accessible design system with unified components and comprehensive accessibility documentation for EAA compliance.

In an era where seamless digital experiences define user expectations, the Dello Fintech Banking App emerges as a beacon of innovation in the financial technology landscape. This case study delves into the user experience (UX) design journey undertaken to transform conventional banking interactions into intuitive, efficient, and user-centric experiences. As traditional banking institutions grapple with the evolving demands of a digital-savvy clientele, Dello steps forward with a visionary approach to redefine how users engage with their financial resources. The intersection of cutting-edge technology, user-centered design principles.

Project Gallery Image for 50% width of the screen #1

Project Gallery Image for 50% width of the screen #2

Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors. Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors.

As the financial technology sector continues to evolve, the Dello team remains committed to ongoing improvements and innovations. Learn about the future roadmap of the app, exploring upcoming features, integrations, and strategies to stay at the forefront of user-centric fintech solutions. The Dello Fintech Banking App serves not only as a testament to the power of thoughtful UX design but also as a harbinger of what the future holds for seamless, secure, and enjoyable financial interactions.